impreMedia, the leading Hispanic news and information company, announced today the results of a national tracking poll focused on the political landscape.
The survey was conducted by impreMedia and Latino Decisions and co-sponsored by The Robert Wood Johnson Foundation between late September and early October. The results show a lack of knowledge with respect to Republican candidates and a less favorable image of the party.
Former Massachusetts Governor Romney had only a 28% favorability rating among Latino voters, with 25% saying they had an unfavorable opinion of him. Texas Governor Perry, the only candidate with a large Latino constituency, had a disapproval rating of 37%, a figure strikingly similar to the total amount of support he received during the last election in November 2010, when 38% of Latinos in Texas voted for his campaign for governor.
?Republicans should be concerned,? said Monica Lozano, CEO of impreMedia, ?These numbers suggest that Republican candidates have not been effective in reaching out to Latino voters and their position on critical issues seem to be out of step with this electorate. This will require a special effort on their part if they hope to close the awareness gap.?
Recognition of other Republican presidential candidates and disapproval levels are especially low with 58% stating that they had no opinion or had not heard of Michelle Bachmann. 29% had an unfavorable opinion of the Minnesota Congresswoman and representative of the Tea Party. Only 13% had a favorable opinion of her.
In terms of issues, immigration and the economy and jobs ranked number one with 42% of Latino voters listing each as the most important issues in the United States. The survey found strong support for two measures announced by President Obama?s administration: the American Jobs Act (known as the ?Jobs Act?) and changes in administrative policy with regards to deportation.
Seventy-eight percent of Latino voters stated that they believed Congress must approve the Jobs Act backed by Obama, in stark contrast to the Republican filibuster that blocked the legislation from being considered by the Senate.
On the issue of deportation, Latino voters appear to be paying close attention, with 47% saying they have heard about it, and support the idea of not deporting people who have no criminal history.
Focusing on those two issues appears to be paying off for President Obama, whose approval with Latino voters has increased. 49% of voters stated they were sure to vote for the president, compared to the 39% from a previous installment of this same survey. The number has fluctuated throughout 2011 but has typically stayed below 50%.
A sampling of results is below:
????Generally speaking, what are the most important issues facing the Latino community that you think Congress and the President should address?
o????Immigration Reform/Dream Act: 42% (48% U.S. born/37% foreign born)
o????Create Jobs/Unemployment: 30% (33% U.S. born/29% foreign born)
o????Economy (generic) : 12% (14% U.S. born/11% foreign born)
????Do you approve/disapprove of the job Barack Obama is doing as President?
o????Strongly Approve: 31% (35% U.S. born/27% foreign born)
o????Somewhat Approve: 32% (32% U.S. born/32% foreign born)
o????Somewhat Disapprove: 12% (11% U.S. born/13% foreign born)
o????Strongly Disapprove: 17% (15% U.S. born/18% foreign born)
????Thinking ahead to the November 2012 Presidential election, would you say you are more likely to vote for Democrat Barack Obama, or for the Republican challenger?
o????Certain to vote for Obama: 49% (52% U.S. born/46% foreign born)
o????Vote for Obama but could change mind: 12% (7% U.S. born/16% foreign born)
o????Undecided but leaning towards Obama: 3% (3% U.S. born/2% foreign born)
o????Undecided: 10% (12% U.S. born/8% foreign born)
????Combined Presidential Vote from Q3 above?
o????Combined vote for Obama: 64% (62% U.S. born/65% foreign born)
o????Undecided: 14% (16% U.S. born/13% foreign born)
o????Combined vote for Republican: 22% (22% U.S. born/23% foreign born)
????Now, I?d like to ask you about some people who have been mentioned in the news recently. For each, please tell me whether you have heard of that person, and if your impression is very favorable, somewhat favorable, or very unfavorable. If you have no opinion, or have never heard of the person, just let me know. How about former Massachusetts Governor Mitt Romney?
o????Very favorable: 8% (7% U.S. born/9% foreign born)
o????Somewhat favorable: 20% (16% U.S. born/24% foreign born)
o????Somewhat unfavorable: 11% (7% U.S. born/14% foreign born)
o????Very unfavorable: 15% (13% U.S. born/17% foreign born)
o????No Opinion: 18% (24% U.S. born/13% foreign born)
o????Never heard of: 28% (33% U.S. born/24% foreign born)
????Texas Governor Rick Perry?
o????Very favorable: 7% (4% U.S. born/9% foreign born)
o????Somewhat favorable: 15% (15% U.S. born/15% foreign born)
o????Somewhat unfavorable: 13% (12% U.S. born/14% foreign born)
o????Very unfavorable: 26% (21% U.S. born/29% foreign born)
o????No Opinion: 19% (23% U.S. born/16% foreign born)
o????Never heard of: 21% (25% U.S. born/18% foreign born)
????Minnesota Congresswoman Michelle Bachman?
o????Very favorable: 5% (3% U.S. born/7% foreign born)
o????Somewhat favorable: 8% (5% U.S. born/11% foreign born)
o????Somewhat unfavorable: 9% (11% U.S. born/6% foreign born)
o????Very unfavorable: 20% (13% U.S. born/26% foreign born)
o????No Opinion: 22% (28% U.S. born/17% foreign born)
o????Never heard of: 36% (40% U.S. born/33% foreign born)
????Texas Congressman Ron Paul?
o????Very favorable: 3% (2% U.S. born/3% foreign born)
o????Somewhat favorable: 13% (9% U.S. born/17% foreign born)
o????Somewhat unfavorable: 12% (8% U.S. born/16% foreign born)
o????Very unfavorable: 12% (11% U.S. born/12% foreign born)
o????No Opinion: 22% (23% U.S. born/22% foreign born)
o????Never heard of: 37% (46% U.S. born/31% foreign born)
????Recently, Barack Obama proposed the American Jobs Act, which includes extending the payroll tax cut, cutting taxes on small businesses, extending unemployment benefits, creating new jobs to rebuild the nation?s infrastructure and providing aid to states to avoid layoffs of public employees. Do you think Congress should pass the American Jobs Act, or should they try to block Obama?s jobs bill in favor of something different?
o????Congress should pass jobs bill: 78% (80% U.S. born/75% foreign born)
o????Congress should block jobs bill: 12% (7% U.S. born/16% foreign born)
o????Something else: 6% (8% U.S. born/4% foreign born)
????About a month ago, the Obama administration told the Immigration and Customs Enforcement Agency to use prosecutorial discretion in deciding which immigrants get deported, specifically asking the immigration agency to use discretion and not deport immigrants with no criminal history, who came to the U.S. illegally as children, or parents with young children, or those who are married to U.S. citizens. How much have you heard about this new change in immigration policy?
o????Nothing at all: 23% (20% U.S. born/25% foreign born)
o????Maybe heard a little: 26% (25% U.S. born/27% foreign born)
o????Heard nothing: 21% (28% U.S. born/16% foreign born)
o????Definitely heard about it: 28% (25% U.S. born/29% foreign born)
o????Don?t know: 2% (2% U.S. born/2% foreign born)
????Regardless of how much you have heard about this change in immigration policy, do you support or oppose the Obama?s administration?s new policy specifically asking the immigration agency to use discretion and NOT deport immigrants with no criminal history, who came to the U.S. illegally as children, or parents with young children, or those who are married to U.S. citizens?
o????Strongly support: 55% (63% U.S. born/48% foreign born)
o????Somewhat support: 22% (20% U.S. born/23% foreign born)
o????Somewhat oppose: 6% (5% U.S. born/8% foreign born)
o????Strongly oppose: 10% (6% U.S. born/12% foreign born)
Methodology
Latino Decisions surveyed 500 registered voters during October 2011 in 21 states with the largest Hispanic populations, comprising 94% percent of the US Hispanic electorate. Voters were selected randomly from the registered voter lists and households were identified for contact using the Census Bureau Hispanic surname list, and merged with third party data to secure telephone numbers. Results were weighted to account for minor deviations from known population characteristics. The margin of error is +/- 4.38% on the full sample.
Voter registration status and Hispanic identification were verified upon contact with respondents, who confirmed if they are registered to vote and of Hispanic/Latino descent. Census Bureau reports suggest approximately 90% of all Latinos in the U.S. have a Spanish-surname. In identifying citizens registered to vote, the registered voter list is far superior to either a simple RDD or household list of Spanish-surname households because of non-citizenship, low rates of voter registration among Latinos, and well-documented propensity of all survey respondents, regardless of ethnicity, to over-report registration status.
Surveying was conducted by fully bilingual interviewers. Respondents were greeted in both languages, and surveys were conducted in either English or Spanish, at the discretion of the respondent. Up to five callbacks are scheduled for each record. The survey instrument was created by Dr. Matt Barreto and Dr. Gary Segura in consultation with impreMedia and translated into Spanish. The survey was administered under the direction of Pacific Market Research, in Renton, Washington, and performed using a Computer-Assisted-Telephone-Interviewing (CATI) protocols. CATI programming is performed by Pacific Market Research. Average interview length was 11.43 minutes.
About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opini?n in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.
Press Inquiries for impreMedia
Jacquelynn Carrera
(213) 896-2368
jacquelynn.carrera@impremedia.com
About Latino Decisions
Latino Decisions is a joint effort between Pacific Market Research, a nationally known research firm, and Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington. Both Dr. Segura and Dr. Barreto are experienced and nationally respected researchers who have a deep understanding of U.S. Latino culture and advanced quantitative research skills. Their expertise, coupled with Pacific Market Research?s logistical capabilities, makes Latino Decisions a leader in the field. For more information, please visit http://www.latinodecisions.com or call 877-271-2300.
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